The penetration of smart phone devices into the Australian market has continued to increase in Q3, with IDC releasing statistics claiming that Australian smart phone shipments rose 67 per cent year-on-year during this period.
IDC telecommunications market analyst, Mark Novosel, said the statistics come as no surprise, with the industry set to keep booming during 2011.
“The combination of a strong Australian dollar, intense competition amongst carriers and high demand for smartphones means 2011 will be a fierce battleground for smartphone vendors, with strong downward pressure on prices in order to win over consumers,” he said in a statement.
Despite recent claims that the recent release of the Nokia N8 failed to impress, the smartphone market was dominated by Nokia in the last quarter although Apple took the prize as number one in smartphone shipments.
“Nokia remained at the top of the smartphone market since 2002, when it unseated Palm to become the highest selling smartphone vendor in Australia,” Novosel said. “Nokia's dominance was seemingly unstoppable, however three years after launching, Apple has done what once seemed impossible.”
The shipment of Nokia smartphones rose to a 36 per cent market share while Apple achieved 21 per cent growth.
Novosel said the results also showed a strong growth in Android smartphones sales, with an increase of seven per cent from Q2.
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