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StayinFront to Provide sanofi-aventis Ethical/Pharmaceutical Division with CRM Solution to Invigorate its Sales and Marketing

  • 10 April, 2006 10:44

<p>-Latest Pharma Win Positions StayinFront as
Leading CRM Supplier to Australian Life Sciences Market-</p>
<p>Sydney, 10 April 2006 – StayinFront Australia today announced it has won a new contract with one of the biggest players in the Australian pharmaceutical sector, sanofi-aventis. StayinFront is a global provider of enterprise-wide CRM applications, decision support tools, data services, sample inventory management solutions and eBusiness systems,</p>
<p>StayinFront will provide sanofi-aventis with an Electronic Territory Management System (ETMS), based on the StayinFront CRM Life Sciences suite of products. The exact fit solution will streamline processes, improve data access and enhance reporting for 555 staff across the pharmaceutical company’s sales, medical and marketing operations, with proven scalability for future growth.</p>
<p>The StayinFront CRM solution will revitalise sanofi-aventis’ sales, marketing and medical operations by providing a system that will allow the company to keep up with the changing needs of its customers and the market.</p>
<p>This initiative will give the company a whole new level of functionality to manage its sales territories, key accounts and marketing campaigns, along with flexible reporting and analysis, extensive data sharing capabilities and the ability to deploy ETMS on mobile platforms such as notebooks, PDAs and tablets in the future. These improvements will not only drive efficiency and service levels, but will enable sanofi-aventis to build real competitive advantage by significantly increasing its knowledge and understanding of its customers.</p>
<p>Already a proven supplier with sanofi-aventis’ Over the Counter (OTC) division in Italy, StayinFront won the Australian contract after demonstrating an in-depth understanding of the company’s business, a close cultural fit and a strong commitment to quality and accountability.</p>
<p>“This is an important win for StayinFront and helps solidify our position as the leading supplier of CRM and sales force automation solutions to the Australian life sciences sector,” said Andrew Campbell, Managing Director of StayinFront Australia. “sanofi-aventis is a leader in fighting disease and solving medical challenges and we are excited about the opportunity to apply our expertise in CRM technology to improve their effectiveness in this part of their business,” said Campbell.</p>
<p>About StayinFront, Inc.
StayinFront, Inc. is a leading global provider of enterprise-wide customer relationship management (CRM) applications, decision support tools, data services, sample inventory management solutions and eBusiness systems. StayinFront offers rapidly configured and implemented solutions and services to manage and integrate all points of customer interaction including sales, marketing and customer support.</p>
<p>StayinFront has been chosen globally as a strategic CRM partner by many of the world’s top life sciences, consumer goods and business companies and StayinFront solutions have been implemented in over twenty countries in twelve languages.</p>
<p>StayinFront’s flexible product architecture, object-oriented data modeling and range of deployment options provide an “exact fit” solution to help drive business processes, better manage the administrative functions of the system and lower ongoing costs of ownership. StayinFront also offers a range of support services including, StayinFront Data Quality Services, to improve, standardize, augment and further leverage the informational assets contained in proprietary databases.</p>
<p>Headquartered in Fairfield, New Jersey, StayinFront has offices in Illinois, the United Kingdom, Belgium, Ireland, Australia, Singapore and New Zealand. The Company can be contacted via the web at
Note to editors: Copyright 2006. StayinFront is a registered trademark of StayinFront, Inc. All other trademarks are owned by their respective companies. Protected by International Copyright Law.</p>

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