Once a domain of media and entertainment companies, the management of digital assets is becoming a strategic technology initiative across a broad range of industries, including manufacturing, pharmaceutical, and finance.
Eyeing this need, which has largely fallen through the cracks of traditional CM (content management) systems, Computer Associates International Inc. in upcoming months plans to roll out a DAM (digital asset management) system designed to control and repurpose graphics, video, and audio elements. Meanwhile, professional services company Andersen, of Chicago, next week will team up with market leader Artesia Technologies Inc. to help organizations design and deploy DAM infrastructure and services.
Responding to the needs of its Jasmine Portal customers, CA plans to introduce Jasmine Advanced Content Management, which will plug into the portal to allow users to control and reuse digital assets through the portal interface. The homegrown CA product will feature the ability to check digital elements in and out, as well as to control versioning and access, said Shari Shore, director of marketing at CA in Islandia, New York. Advanced Content Management also can be integrated into competing portal offerings or can be deployed as a stand-alone system accessible through an HTML (HyperText Markup Language) or XML (Extensible Markup Language) interface.
Corporations are seeing the need to manage and reuse digital assets across their organization, according to Elizabeth Sun, senior program director at Meta Group in Stamford, Connecticut. "[The need for] digital asset management has moved beyond the media industries, like publishing and entertainment, into more mainstream types of companies," she said.
In general, traditional CM systems do not do a good job of controlling and repurposing digital assets, which can save money and streamline production, Sun said. "Digital asset management is actually what real content management should be because it is able to handle assets regardless of type, be it multimedia files, audio, video, [or] images," she said.
With its alliance, Andersen and Artesia aim to help enterprises understand and deploy DAM strategically, said Sebastian Holst, vice president of marketing at Rockville, Maryland-based Artesia. The alliance combines best-practices knowledge from Artesia, including methodology for deploying software with business process re-engineering expertise from Anderson. "DAM acts as a hub tying traditional and emerging practices together for cost reduction, productivity, and agility," Holst said.