Recruitment companies are moving their advertising spend away from print and into online media, with the Internet establishing itself as the preferred job seeking medium for IT professionals.
After monitoring the quantity and quality of candidates from both print and online over the past year, Brian Youston, CEO of Icon Recruitment, said online job boards provide a more cost effective capture of applications compared to print.
Supporting claims of the move from print to online is the number of IT jobs advertised in major daily newspapers during the past three months.
According to the Icon Trend Index 2001 July to September, 2576 IT jobs ads appeared in print compared with 30,718 on the Internet.
"The volume of jobs posted on the Internet is indicative of an overall trend in the recruitment industry as recruiters and companies look for cost-effective ways to search for quality candidates," said Youston, whose company has entered into a strategic online marketing program with employment Web site, seek.com.au.