J.D Edwards integrates CRM, ERP packages

J.D. Edwards & Co. plans to detail a new version of its collaborative customer relationship management offering, CRM version 1.1, that links to the company's ERP applications.

The product integrates the company's CRM offerings acquired through the company's acquisition of YouCentric with J.D. Edwards's OneWorld and WorldSoftware ERP applications. J.D. Edwards completed its US$86 million purchase of YouCentric last month. The ERP and CRM packages need to be purchased separately, but have been pre-integrated.

Version 1.1 features the ability to know and fulfill customer needs through real-time integration with the ERP applications, the company said. Additionally, the product features a unified "lead to cash" business process to handle customer interactions, including sales leads, price quotes, order entry, delivery and billing.

For example, a sales representative can access leads generated by the marketing department and convert those to prospects in the sales force automation application. If a prospect requests a price quote, the salesperson can provide that information using the J.D. Edwards Advanced Pricing function. When the prospect is ready to order, the representative can check inventory and convert the quote to an order using J.D. Edwards's Fulfillment Management applications. Customers can track their order using J.D. Edwards's Web-based Customer Self-Service application.

J.D. Edwards CRM applications share data with ERP applications, to enable users to operate on the same information, thus lowering error rates and cost of ownership. To connect business functions between CRM and ERP applications, the company is utilizing its XPI (eXtended Process Integration) technology and Data Model Inheritance capabilities.

Denver-based J.D. Edwards plans to integrate its CRM package with its Advanced Order Configurator and Advanced Planning applications in 2002.

CRM 1.1 is shipping immediately.

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