Gerhard Rumpff has resigned as managing director of 3Com to move across North Sydney to head up troubled enterprise resource planning vendor Baan.
Rumpff told Computerworld Today last night his first mission as Baan's managing director for Australia and New Zealand would be to improve its sales execution, a known weak spot at the company.
"It's really, really important we get in some good deals early on," Rumpff said.
Rumpff's goal is to place Baan in good stead to swoop on the e-commerce market early next year.
"I believe Baan is extremely well positioned to get into the e-commerce market as soon as the year 2000 issue is out of the way," Rumpff said.
Rumpff's second priority is to lift the company's profile.
"I want to improve our market visibility, our branding and our image," he said.
"We have too low a profile in Australia."
Effective immediately, 3Com's recently appointed country manager for Australia and New Zealand, Archie Wilson, assumes the responsibility of managing director, 3Com Australia and New Zealand. Rumpff will remain with the company for another eight weeks to ensure a smooth management transition.
Wilson recently joined 3Com from Intel and will be confirmed as managing director of 3Com for Australia and New Zealand.
Rumpff said during 20 months with 3Com there was a significant growth in the company's revenue figures, and the local organisation was restructured to better address internet access technologies for business and consumer sectors.
The local leader's role at Baan has been vacant for more than a year and its chief operating officer, Osman Tounjel, resigned in January. Tom Erickson will continue as Baan's general manager for Asia Pacific.