Interwoven Inc. enhanced MetaTagger, its content classification and categorization software, to make it easier for enterprises to organize and reuse unstructured digital data.
MetaTagger 3.0, unveiled last week, is a step up from earlier MetaTagger versions because it can use business rules to automatically extract themes and keywords from data, says Mike Svatek, Interwoven's product manager for MetaTagger 3.0.
In addition, the new version provides a browser-based interface that allows enterprise users to add categories and submit documents for classification with a simple point-and-click. This means that in addition to providing categories for automatic classification, MetaTagger 3.0 also now gives users a platform to edit those categories as they wish.
"Other approaches basically offer a black box, where you feed it content, and it categorizes it and sends it on its way, and you never get to see how it got categorized or what happened to it," Svatek says.
Categorization tools are an important part of any content management product since about 80 percent of content within an enterprise is unstructured, says Rob Perry, research analyst with the Yankee Group Inc. Unstructured content such as e-mail, online subscription materials, Web sites and other data can be used more effectively once it is organized, he says.
"You can do it manually, but the problem with manual categorization is that it's costly, time consuming and inconsistent," Perry says. "It's easier to use a tool that automatically brings content together in specific categories."
Perry says MetaTagger gives Interwoven a boost in the content management field since it fits in seamlessly with Interwoven's other content management products.
"One of things about MetaTagger is it can be part of the whole workflow of creating your content," Perry says. "It fits right into (Interwoven's) TeamSite (content infrastructure) product."
Other content management companies, such as Documentum and Vignette, partner to provide categorization tools, but theirs are "less integrated than MetaTagger," Perry says.
The XML-based MetaTagger software also integrates with Interwoven's TeamSite Templating publishing software and OpenDeploy content replication software. In addition, Interwoven also announced technology alliances with search vendors Alta Vista, Inktomi and iPhrase.
The idea, says Svatek, is to enable enterprises to reuse and re-purpose content across a variety of platforms, from e-commerce to portals to search engines.
MetaTagger is available immediately and priced based on customer environments and configurations, Svatek says.