Hitachi Data Systems is bargaining on the three-dimensional marketing trend in home entertainment to push its latest virtualised storage platform, promising the ability for customers to "scale up, out and deep" in data centres.
The new offering, Hitachi Virtual Storage Platform (VSP) and Hitachi Command Suite management software, provides three different scaling dimensions to improve performance, capacity and connectivity on-demand, and provide compatibility for external storage from multiple vendors to complement the internal SAS-based storage.
“Today’s data centers are reaching an inflection point, evolving into something that is more agile, scalable and efficient,” Gartner research vice president, Roger W. Cox, said in a statement.
Organisations will be able to utilise VSP to scale out in performance to support multiple servers and combine multiple units into a single system, scaling deep by virtualising external storage, instead of previous platforms which would require a different storage array for each application.
It also has the ability to shift information between tiers and storage platforms through a “fluid” and virtualised space.
Hitachi claims the new storage offering uses 30 per cent less power consumption than competitors for capacity stored. It also has integration with virtualised platforms including VMware vSphere and Microsoft Hyper-V.
The Hitachi Command Suite management software increases management automation for storage, computing and virtual infrastructures, including up to five million objects and 255 petabytes (PB) of virtualised capacity under one management sever. It unifies the management for block, file and content across all Hitachi storage and creates end-to-end visibility of applications, virtual machines and servers.
The software also provides visibility into the cloud infrastructure via a dashboard function that displays the status of the application’s service level agreement (SLA), storage resources being utilised, the “health” of storage assets and trend lines.