Search engine company Google is to open a sales office in Hamburg, Germany, to concentrate on German-language keyword advertising, according to a newspaper report.
The Hamburg office will employee three people and will look after German keyword advertising. Further offices are expected soon in Italy, France and Spain, according to the report in the Monday edition of The Wall Street Journal (WSJ).
Keyword advertising, where companies buy advertisements attached to keywords entered in the search engine, accounts for about half of Google's revenue, and the company hopes to develop this business in languages other than English. The more relevant the keywords and the more users they attract, the more Google can charge advertisers, the report said.
Keyword advertising gets five times the response levels of banner advertising, the WSJ said.
While the U.S. online advertising market is barely growing, the European market is still healthy with growth of 5 to 10 percent in the third quarter, the WSJ said. More than half the site's 150 million daily searches now come from outside the U.S., it said.
Google was not immediately available for comment.