B2B extends reach to boardroom

Companies have shifted away from the 'gold rush' mentality previously associated with e-business and replaced it with a boardroom approach that is not exclusively focused on IT.

According to an IDC report released today, one-third of companies in the Asia-Pacific region are proactively developing their e-business strategy more carefully than in the past.

The B2B market in the Asia-Pacific, excluding Japan, is evolving with a business perspective rather than a straight IT point of view, according to the industry analyst.

The survey, Corporate B2B Adoption Trends in Asia Pacific, shows B2B adoption has become part of overall business and operational plans.

Richard Jacobson, research manager of B2B Internet research, IDC Asia Pacific, said companies are actually going to implement e-business strategies instead of just "throwing in a bunch of applications and hoping for the best".

Countries covered in the survey include South Korea, China and Australia, and of the companies surveyed, 33.8 per cent have already implemented online customer services capabilities on their Web sites.

IDC officials said the survey showed the proportion of IT budgets dedicated to Web-based initiatives is rising across all establishment sizes as well as vertical segments covered in the survey. Also, B2B budgets are more resilient than other IT spending categories, officials said.

IDC officials said there are a number of factors that are important to corporations when evaluating their investment directions, including selection criteria when choosing B2B vendors; choice of distribution channels for purchasing IT products and services; characteristics of e-commerce Web sites, and the obstacles companies face when implementing e-commerce initiatives.

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