Survey: Execs emphasising customer-centricity

Customers will be the top priority for executives in 2002, while the outsourcing of noncore business functions such as manufacturing will remain a key strategy for growth, according to a recent survey of 150 high-level Fortune 1,000 executives by New York-based Accenture Ltd.

The study also revealed that executives see customer relationship management (CRM) as a top business strategy or technology for next year. Thirty-eight percent of the survey respondents said CRM is their first choice; 26 percent identified new product development; 17 percent plan to tap enterprise resource management; and 15 percent plan to invest in supply chain management systems.

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