The Christmas spirit is alive and well at Dynamic Supplies, which has just donated $40,000 to The Royal Children's Hospital Foundation in Queensland.
The donation came as a result of Dynamic Supplies winning a recent Hewlett-Packard printer toner promotion for the three-month period of August to October. Dynamic Supplies beat off tough competition from rivals Tech Pacific, Daisytek and Digiland to secure the $20,000 prize for selling the most black toner cartridges.
But it was Alex Piccinini, Dynamic Supplies' managing director, who tempted fate from the outset of the promotion, telling his employees that if they won he would match the $20,000 prize dollar for dollar and donate the lot to a charity of their choice.
Fortunately for the kids of Royal Children's Hospital in Brisbane, who rely on the resuscitation trolleys the money will go towards purchasing, fate has a way of meeting such challenges.
"It wasn't about the money," said Piccinini. "The staff here chose the charity, and it was a good incentive for them to get us to win. It was a pretty damn good year for us, and I think it's important you give something back."
Dynamic Supplies sold somewhere between 6000 and 10,000 toner cartridges in the period, which Paul Manning, HP Supplies business unit manager, said provided a significant boost to sales in a difficult market.
"We've never ever done a promotion to the channel before," Manning said. "Alex [Piccinini] was extremely determined to win from the very beginning of the promotion. And it was good to see so much commitment from his sales staff."
The promotion saw resellers receive a free DeskJet printer to the value of $250-$300 for every 10 black toner cartridges they sold, to be used as an incentive to sales reps or customer giveaways. Wholesalers were then rewarded for pushing the promotion with a $20,000 prize for the most number of cartridges sold.
It's not the first time Dynamic Supplies has demonstrated its altruistic side, having donated extensively to autistic and impaired children in the past.
HP, buoyed by the success of the promotion, has embarked on a similar event for the period of October to November, and plans to run a significant channel promotion throughout next year.