Best Buy Australia slapped for contact mismanagement

$8,000 fine applied for spamming users by email

The Australian Communications and Media Authority (ACMA) has fined boutique computer electronics retailer Best Buy Australia $8,000 for spamming users by email.

The retailer, which has no affiliation with the US chain, was found to have maintained more than one contact list, which led to poor management of which contacts had unsubscribed from mailing lists. As a result, the company continued to email users through its automated system on up to 72 occasions.

Best Buy Australia submitted to an enforceable undertaking to the ACMA after the industry watchdog investigated the retailer for breaches of the Spam Act 2003. The company will stop all electronic marketing until it satisfies ACMA with new marketing processes.

“All e-marketers should take heed: list management is key to compliance with the Spam Act and contraventions such as this can easily be avoided,” ACMA chairman, Chris Chapman, said in a statement. “Anyone who markets electronically must have processes to maintain and keep their lists current and compliant.’”

The undertaking is the second for the retailer, which was also forced to pay $4,400 to the ACMA in August 2008 for allegedly sending emails to recipients without consent.

Under the Spam Act, the ACMA has the ability to fine offenders $110 for each occasion of spam, and up to $1.1 million a day for repeat corporate offenders.

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Tags Australian Communications and Media Authority (ACMA)Best Buy Australia

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