Up to 20 per cent of Australians have watched a full-length television program over the Internet, and one in eight have seen a full movie online, according to a report by the Australian Communications and Media Authority (ACMA).
The report finds Australians are shunning set viewing schedules like TV programming to choose their own consumption times online.
Consumers can view content over the Internet whenever, wherever and however they prefer, in addition to traditional delivery models such as free-to-air and subscription broadcasting, the report states.
The ACMA chairman, Chris Chapman, said the report is a reminder of the Internet’s popularity for video viewing among consumers.
“With higher internet speeds and increasing bandwidth capacity, increasingly consumers are less restricted to viewing their favourite programs according to a predetermined schedule or on a single device, such as the family television,” Chapman said.
“Already, we’ve seen television ‘catch-up’ services gathering popularity in Australian households.”
The report highlights a number of challenges now facing the communications industry with the continuation of audience fragmentation, creating ramifications for broadcasters, content owners, distributors and regulators.
In recent news from the ACMA, the Internet Industry Association (IIA) has submitted a revised code of practice to classify spam registration emails sent by Internet service providers.