While it took less than a day to oust former Primer Minister Kevin Rudd, it would appear that it is takes far longer for the official site of the Prime Minister to be updated.
A week on, the pm.gov.au site, now reflects the appointment of Deputy Prime Minister, Julia Gillard, but visitors unfamiliar with Australia, or its leadership, would be hard pressed to determine much more.
“On 24 June 2010, the Hon Julia Gillard MP was sworn in as Prime Minister by the Governor-General, succeeding the Hon Kevin Rudd MP,” the site reads.
The site also advises that the Department of the Prime Minister and Cabinet has archived material from the former Prime Minister's website.
Those wishing to send condolences, or other messages, are advised that they can email the office of the former Prime Minister directly via this link.
When asked to comment on the website, the Department of Prime Minister and Cabinet referred Computerworld Australia to Parliament house.
Parliament House referred the publication to the Prime Minister’s office, which confirmed that the website of each minister was the responsibility of that minister’s department.
“The new website will be up as soon as possible,” the spokesperson said. “I’d be surprised if it’s weeks [before the new site is up].
“We’re certainly not holding it back for any reason. Things are in the process of getting done.”
The pm.gov.au is not alone in being a less-than-desirable illustration of the importance politicians put on their communication and image online.
In February, Opposition communications minister, Tony Smith, suffered a minor embarrassment with his official personal website today taken offline by its host, Network Solution.
In May, on the release of the 2010 Budget, the website of Opposition Leader, Tony Abbott, was still spruiking the evils of Labor’s 2009 Budget.