At its ATG Open partner and customer conference in New Orleans, Art Technology Group (ATG) on Wednesday announced that it is licensing integration software from Tibco Software.
The deal will see ATG bundle Tibco's ActiveEnterprise EAI (enterprise application integration) software and the business-to-business integration ActiveExchange program with its own Dynamo e-business platform.
As a result, joint customers will be able to connect ATG Dynamo to SAP AG, PeopleSoft, Siebel Systems, and J.D. Edwards & Co. applications. Active Exchange will enable enterprises to interact with customers and trading partners through b-to-b Internet standards, including RosettaNet, XML, and cXML (Commerce Extensible Markup Language).
"We're helping our customers get a fuller solution from us," said Ken Allen, product marketing manager at ATG, in Cambridge, Mass.
Allen continued that having to go to third-parties for adapters slows down the development cycle for customers.
"This deal allows our joint customers to transact business through firewalls and to automate business processes," said Keith Goldstien, vice president of strategic alliances at Tibco.
The ATG application server -- which Cambridge, Mass.-based market research company Giga Information Group lists as third in terms of market share, behind IBM and BEA Systems -- needed the technology to round out its software stack.
"One of the things ATG has lacked is back-end adapters," said Shawn Willett, a principal analyst at Sterling, Va.-based Current Analysis, a market research firm.
Willett added that Tibco's technology fills a hole in ATG's product line, and helps it compete with companies such as IBM and Broadvision, that already have similar connectors to enterprise applications.