Digital TV gains traction with Aussies

But two out of five households have yet to convert as analog TV cutoff looms

Two out five Australian households are yet to convert to digital television, with the deadline for analog TV cut off just two years away, according to the latest Digital Tracker survey. The survey is conducted quarterly as part of the switchover to digital television across Australia.

The number of households with digital television in 2009 grew just 14 per cent to 61 per cent.

The survey found 90 per cent of households are aware of digital switchover, however only one per cent knew when it would happen in their area.

Switchover will begin in Mildura Sunraysia on 30 June 2010. Regional South Australia and Broken Hill will follow, switching to digital-only in the second half of 2010. The switchover will be completed in all areas of Australia by 31 December 2013.

The survey also found the type of households most likely to have negative attitudes toward digital switchover were those with an annual income less than $30,000 (19 per cent negative) and households where the main source of income is from government pension or benefit (18 per cent negative)

The main reasons for a positive rating of digital television were a better picture and more channels while the main reasons for a negative rating revolved around the cost to the household of switching over to digital TV and being forced to change.

The full tracker is available online.

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Tags digital tv

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