Google opens up on privacy

Releases its privacy principles to coincide with Data Privacy Day

Google has released its Privacy Principles in a bid to reassure users over the way the Internet giant collects, stores, uses, and shares their data.

In a blog post, lan Eustace, senior vice president, engineering & research at Google wrote that the company had always operated with the Privacy Principles in mind.

“Now, we're just putting them in writing so you have a better understanding of how we think about these issues from a product perspective,” the post reads. “Like our design and software guidelines, these privacy principles are designed to guide the decisions we make when we create new technologies.”

There are five core principles: Use information to provide users with valuable products and services; develop products that reflect strong privacy standards and practices; make the collection of personal information transparent; give users meaningful choices to protect their privacy; be a responsible steward of the information it holds.

The release of the principles coincides with Data Privacy Day, organised by a non-profit think tank and research organisation The Privacy Projects, and aimed at creating a dialogue around the implications of advanced technologies on privacy and personal information.

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