Ballmer Bullish in 2010

Microsoft CEO says three screens, cloud and natural user interfaces will be major drivers in the year ahead

Despite a turbulent financial year, 2009 was a positive one for the IT industry with continued investment by IT companies in new technologies for the marketplace, according to Microsoft CEO Steve Ballmer.

“We really did make an ongoing impact in the lives of people around the world,” he said opening the Consumer Electronics Show (CES) 2010 in Las Vegas.

In one of his more controlled speeches, Ballmer also outlined Microsoft’s strategy for 2010; one which revolved around the “three screens” – the smartphone, PC and TV - the cloud, and natural user interfaces, or NUI.

Ballmer also outlined the importance of the growing global middle class – the key market for consumer IT products and services – which could increase from one billion to over four billion people.

“Our collective ability to meet their growing demand is why I think I’m bullish, and we can all be so bullish in terms of the long term prospects of our industry,” he said.

The CEO praised the success of the Xbox 360 saying that in excess of 39 million units had been sold, 500 million games had been sold since the launch of the Xbox, accounting for $US20 billion in total game revenue.

The company’s search engine, Bing, had also been a success Ballmer claimed, adding 11 million users in the few months following its June launch last year.

Ballmer also heavily focused on Windows 7, arguing that the operating system was a "rising tide" for many companies in the IT industry.

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