Google Goggles brings visual search to your mobile phone. Point and click, and it delivers information about what you're seeing.
Mobile searching has just become way, way cooler. Google unveiled its new Google Goggles visual search tool for Android this week, bringing a high-tech twist to accessing information on the go.
Google Goggles: An Introduction
Google Goggles - not to be confused with Google Mail Goggles, the company's inebriated emailing preventer - lets you search from your mobile phone simply by snapping a photo.
Want more info on a product? Take its picture.
Need info about a business? Photograph the storefront.
Put simply, this thing packs some serious power, and its capabilities stretch far.
Google Goggles currently supports photo-based searching for (take a deep breath): books, DVDs, landmarks, logos, contact info, artwork, businesses, products, barcodes, and plain text.
Here's how it works. When you capture an image, Google breaks it down into object-based signatures. It then compares those signatures against every item it can find in its image database. Within seconds, it returns the results to you, ordered by rank. Some results are returned before you even snap a photo, too, thanks to seamless integration of GPS and compass functionality.
But enough on the nuts and bolts. Let's put search-by-sight to the test.
Hands-On With Google Goggles
We started out with something easy: a book. After opening the app, we followed the instructions and took a photo. Google Goggles started analyzing the image. Sure enough, seconds later, we had the results.
Just from seeing the book's cover, Google Goggles gave us the full name and links to compare prices or even preview the text. Below that, it returned regular search results for the title. Not too shabby.