Adobe outlines NBN vision

e-Health providers may resell superfast broadband connectivity with their health services

Adobe has released its vision for the services it believes will be delivered over the NBN in a new whitepaper, The National Broadband Network: Unleashing Australia’s Digital Potential.

The paper seeks to provides a simple, practical overview of how superfast broadband access will address areas such communication, education, entertainment, high definition video and photography, social networking and business efficiency.

The paper follows a period of consulting between Adobe and the Tasmanian Electronic Commerce Centre (TECC), which is to result in collaboration across several digital projects designed to showcase the first phase of the NBN rollout.

The projects, currently under a confidential memorandum of understanding, are due to be begin in late December/early January, said managing director at Adobe Systems, Peter McAlpine.

According to McAlpine, much of the NBN discussion had occurred around the technology, NBN Co and salaries, but little had occurred around what the new network would mean for business, consumers or Australia on the world stage.

One of the major areas included the ability for the NBN to facilitate a greater degree of health services delivery — particularly to the elderly in their own homes.

“Having a reliable, high speed network that lets health services to be packaged by suppliers is an example,” McAlpine said. “The paradigm shift is that health service providers may actually package the broadband into their service so the patient doesn’t have to go out and buy an internet connection and the health services on top of it. Potentially, they would wholesale the connectivity from the supplier — those are the kind of conceptual shifts that the [NBN facilitates].”

Looking at the effect of the NBN on social networking, the whitepaper argues that Australia will witness the birth of social networking applications that can ‘follow us’ from our desktop computers to our mobile phones and then again at home with one login.

“Video conferencing with friends and family interstate or overseas will become the norm, as will video-chatting with like-minded peers on Twitter, Facebook or MySpace,” the paper reads.

“Live television over the Internet would allow user interaction: Quiz shows would never be the same again! Imagine a Wheel of Fortune that could be spun from your couch at home, and then streamed live to the country via your own webcam when you 'win the car'.”

Software as a service (SaaS) delivery also had the potential to grow dramatically via the NBN, McAlpine said. Particularly for Adobe.

“Adobe has been looking at [SaaS] carefully,” he said. “We recently announced the acquisition of Omniture – the second largest SaaS player worldwide, so now Adobe is the second largest player. We paid US$1.8b for that and believe SaaS is the future.”

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