Google launches Local Business Centre

Dashboard lets users customise their Google Maps listings and analyse search trends

Google Australia has launched a dashboard aimed at helping businesses understand how people search for and interact with them online.

The Local Business Centre dashboard lets businesses customise how they are listed on Google Maps. Once signed up, a business such as a restaurant can add in information about opening hours, menu options, photos and payment options.

The service also makes use of Google’s Analytics engine to deliver information such as the number of impressions the listing received and how the listing resulted in visits to the businesses’ website.

Information is also displayed around the top search queries which lead to the user finding a businesses’ particular listing.

“With this tool, business owners will be able to identify trends, such as days of the week when interest in their business spikes, or seasonality in the types of searches that lead potential customers to their listings,” Will Easton, retail industry leader at Google Australia posted on the company’s blog.

“We hope these tools will help Australian businesses see out 2009 in a strong position, ready to make the most of the opportunities in 2010.”

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