Sydney-based entertainment and online media company Tribe Holdings Ltd. Monday clinched its first major global television content deal. In an exclusive content and syndication deal with international agency Associated Press Television News (APTN), Tribe will jointly develop youth-centric television news material.
"This exciting development continues our strategy to become a worldwide youth content brand with product that is platform-agnostic and portable," commented Tribe founder and Chief Executive Officer Milt Barlow.
"Our aim is to produce television content that carries a unique style and relevance to our target market in as much as our youth-focused city portal websites do," he said. "We are honored and delighted that APTN -- a world leader in providing not only hard news television programming but also innovative specialized material -- saw Tribe as a fitting partner for this exciting new venture."
Together with APTN, Tribe's worldwide resources plan to develop "unique program content" focusing on music, clubbing, fashion, film and lifestyle geared to the 20 to 30-year-old market. Tribe's Australian, U.K. and North American sources, plus exclusive Tribe stringers and reporters worldwide, will provide the centerpiece for the youth-oriented material. Pilot material will be shot and produced directly from these sources, which the two companies expect will lead to a joint venture to be represented by APTN worldwide.
The international television arm of Associated Press, London-headquartered APTN provides the world's broadcasters with a 24-hour-a-day international news, sports and entertainment service.
APTN's London-based CEO Ian Ritchie said there was a tremendous opportunity to develop targeted youth video content that would be of interest to traditional broadcasters and to new-media platforms.
"Irrespective of the method of delivery, focused content for specific markets is the way forward," said Ritchie. "We believe that this development will provide unique material to the most important commercial demographic around the world."