Surprise! Friday 13th gremlins strike Virgin Blue e-marketing

The airline giveth and the airline taketh away

A screenshot of the email sent to Velocity members

A screenshot of the email sent to Velocity members

Thousands of Virgin Blue Velocity customers received a welcome surprise on Friday, November 13 — but it was shortlived. The airline accidentally upgraded customers to Gold status and quickly issued an apologetic retraction email.

The original email message read: “We’ve got a treat for you — a free upgrade to Velocity Gold!”

It went on to thank customers for their ongoing commitment to the company.

“When you next fly with the Virgin Blue Group, we’ll make sure you’re treated like a VIP.”

VIP status includes free membership to the Virgin Blue Lounge, priority check-in and up to 32 kilograms of free checked baggage.

Unfortunately, the VIP treatment was rescinded before anybody had a chance to take up the offer. Minutes later, customers received another email.

“Oops! Due to an error you've received our previous email by mistake. Please disregard the free upgrade communication as unfortunately you do not qualify for that upgrade.”

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