Key3Media Group Inc. this week said it is canceling NetWorld+Interop in Atlanta next year, along with four other trade shows in North America.
COMDEX in Chicago, Vancouver and Montreal and Seybold Seminars in New York will also be scrapped next year.
The canceling of these long-time Key3Media events reflects travel cutbacks among North American businesses and the reallocation of marketing dollars by technology vendors away from tradeshows, observers say. The firm has seen both vendor and attendee numbers decrease at many of its technology trade shows, such as NetWorld+Inteorp in Las Vegas in May.
Key3Media will close its office in Needham, Mass.
Though Key3Meida says it has not tallied final attendance numbers for N+I Atlata - which ran from Sept. 9 - 12 - the company says it expects attendance at the show to be off around 40 percent from the 50,000 attendees it attracted in 2001.
Key3Media's Major North American trade shows for 2003 will include COMDEX Fall Las Vegas and COMDEX Canada, NetWorld+Interop in Toronto and Las Vegas, and Seybold Seminars in San Francisco.
The company says it will also still keep its smaller and vertical market shows, such as BioSecurity, Voice on the Net, Opticon, Next Generation Networks, and Java One.