Save yourself the aggregation

You're interested in seeing what your competitors are doing in e-commerce. You search the Web, but by the time you've finally compiled reports from 30 sources and weeded out irrelevant information, the research is practically obsolete. MindBranch Inc. says it offers a better and faster way to slog through the swamp of research reports.

MindBranch (www.mindbranch.com) is an aggregator of technology-oriented research. It offers its 1,500 clients a one-stop destination to reports by 300 publishers, analysts and consultancies. The company provides research on eight vertical industries-business and finance, communications, computers, consumer products, health care, industrial markets, Internet and manufacturing. Type in financial management, for example, and you'll get back listings for 397 tech-related reports, such as "eInvesting Report, November 2000," by eMarketer Inc., for US$795, and "Financial Services Package," by Forrester Research, for $199. About 70 percent of the publications are downloadable, and the company snags 40 percent to 60 percent of the retail price. The report prices fall within a broad range-one report from ElectroniCast recently listed for $18,000, while a piece from The Wall Street Transcript was available for $50.

MindBranch's new CEO left the post of president at Lexington, Mass.-based Standard & Poor's DRI to head the company. Alton Adams joined the 8-year-old organization (formerly known as Publications Resource Group) as CEO in July, trading in his Boston condo and hellish city commute for a colonial in Vermont and a 15-mile scenic drive. "And I wanted to be closer to changes that were happening as a result of the Internet and not where the Internet was just a minor channel," says Adams.

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