E-marketplace operator Selby-Biolab has appointed Ronnie Shulkin to head up its Onezone trans-Tasman B2B exchange in Australia .
Selby-Biolab is a joint venture between New Zealand companies Selby Scientific and Biolab Scientific, which claim to have the largest Australasian scientific distribution network.
Shulkin will set up the infrastructure for the Onezone exchange for medical and science equipment suppliers, overseeing operations, customer service, supplier alliances and business development in Australia.
OneZone, piloted in New Zealand since January, was designed to meet the bulk procurement needs of industrial, government, education, scientific, research and health organisations across Australiasia.
According to Selby-Biolab general manager Catherine Calarco, by linking Australiasian business buyers and sellers, Onezone aims to offer customers better choice and generate greater cost efficiencies.
Shulkin said: "We will be taking all the expertise Biolab has in the procurement side and working with our partners to ask, 'how we can make life easier on the end user; how we can deliver return on investment."
Commenting on his immediate challenges as Australian head, he said: "Commonly, when companies move onto the Internet, their personal relationships with customers fall away as interaction becomes a step removed. It is at the Internet stage where those relationships need to be enhanced; if you're not with them face-to-face, you still need to be contacting them, speaking to them, learning from them."
Shulkin, who is an accountant, has entrepreneurial experience in business development and IT, but his forte, Selby-Biolab officials said, lies in customer service.
Biolab Scientific has been testing systems with customers and suppliers before Onezone becomes fully operational late this month. Onezone, powdered by an Ariba marketplace platform, is hosted by New Zealand-based virtual applications services provider Esolutions.
Selby-Biolab will expand Onezone's product range from health and science testing supplies to general business supplies and equipment, linking with other Ariba-powered marketplaces abroad in the future.