J.D. Edwards goes 'visual' with CRM

J.D. Edwards & Co. rolled out out its latest CRM application Wednesday designed to speed the made-to-order product sales process.

The Advanced Order Configurator has been enhanced to allow sales representatives and customers to visualize multiple designs of products. New features include a rules manager designed to simplify the custom configuration of products when introducing new products, and automated catalog translation capabilities to support global configuration needs. In addition, new compatibility with CAD products will allow customers to spatially configure or lay out configured items in a drawing to shorten sales cycles"It's all about having real-time feedback at the time you are sitting with a customer," said Joel Reed, director of CRM product marketing at J.D. Edwards in Denver. "[It supports] directed selling where you can ask a question and based on the response go down the proper path. I can be intelligent in front of that customer. I have the opportunity to upsell and cross sell. It's very visual. When you put something in wrong, it immediately responds that that is not acceptable."

The configurator is the most recent release from the CRM product line of the J.D. Edwards 5 solution family. Other CRM applications include sales force automation, contact center, customer self-service, field service management, partner relationship management, and storefronts.

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