Microsoft hires ex-PeopleSoft exec as CRM head

Microsoft is bringing on a former PeopleSoft executive to oversee its CRM product, saying Thursday that Brad Wilson will take over next week as general manager of its Business Solutions CRM (customer relationship management).

Wilson was PeopleSoft's worldwide vice president of CRM marketing before he left the company in early 2004. Before that, he held various executive positions at Epiphany.

Microsoft CRM, first released at the start of 2003, is the flagship software of Microsoft's Business Solutions back-office applications group. Microsoft's current CRM head, David Thacher, will remain the general manager of CRM development, while Wilson oversees strategy, according to a Microsoft spokeswoman. One of Wilson's first tasks will be overseeing the launch of Microsoft CRM 2.0, for which Microsoft has not yet nailed down a ship date. The company said it expects to send the software to manufacturing in March.

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