Broker launches handy share trading service

A collaboration between online broker TD Waterhouse, Vodafone and Airloom will see Australia's first wireless share trading.

TD Waterhouse Investor Services is the first online financial services company in Australia to launch an application designed for the Microsoft Pocket PC 2002 platform which runs on handheld devices.

The wireless trading service provides TD Waterhouse's Australian customers with technology to access their investment accounts as well as the ability to act immediately on market movements when they are away from their PC.

Airloom developed the wireless service, which will operate over Vodafone's network.

Karen Buck, managing director of TD Waterhouse, said the service is the next step in the multi-channel access, which allows investors greater access and flexibility to trade.

The initiative which took almost five months to plan, develop and deploy, was not designed to bring in new customers to TD Waterhouse, but to improve access for existing customers, Buck said.

"We're not going to measure the success of this by how many new accounts are brought in," she said.

The wireless service offers many of the same online features currently available via a desktop PC, including live stock quotes, order entry, watch lists, custom portfolio, market depth, course of trades, account balance and history, and amend and cancel of orders.

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