Outsourcers have benefited to some extent from the recession, Strawser said, by enabling clients to cut costs. "Our customers are expecting a lower cost from outsourcing. We're focusing business on the current economy and helping firms take the cost out of IT and processes." Its three main divisions - IT services, business process outsourcing, and consulting - all helped firms to beat the crunch, he said.
But Wipro is determined not to be pigeon-holed as a pure cost-cutter and continually recruits from India's top five business schools in order to maintain the talent to offer clients high-level strategic advice.
"Some of our large customers are trying to launch strategic initiatives now, so that they'll be well-positioned when the [economic] upturn comes," he said. "The companies that are planning strategy while they're cutting costs will be the best positioned ones."
Wipro serves clients across industries. In the UK, its large customers include supermarkets Tesco and Morrisons, as well as Wales and West Utilities.