Debate IT: Does the Yahoo/Google ad deal make you gag?

Should we be concerned about the proposed Yahoo/Google advertising deal?

With the failed Microsoft bid for Yahoo now a thing of the past, the proposed Yahoo/Google advertising deal has many in the industry up in arms. Under the proposed four-year deal, advertisers would pay Google for ads that appear with Yahoo search results, and then Google would pay a portion of the proceeds to Yahoo.

Yahoo announced earlier this week that it will be forming a Digital Advisory Council to help answer questions about the proposed search advertising deal, in an attempt to silence the deal’s many critics.

Google is also staunchly defending the proposal, despite calls for the U.S. Department of Justice to investigate.

The European Union is also investigating the merger, all while Google’s chief economist contends that it will provide better search results at auctioned prices. And back on US shores, even the US Association of National Advertisers is up in arms, leaving many doubting whether the Google-Yahoo venture will be allowed to go ahead.

Are you worried about the proposed deal, or are you sick of attention it’s getting already? Do you think that this could be the start of a search-advertising market monopoly that Microsoft can only dream of?

Tell us what you really think!

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments