Apple’s “I’m a Mac, he’s a PC” commercials painted a picture of Windows-based PCs as outdated and out of touch. When Microsoft enlisted the help of Jerry Seinfeld - a comedian whose heyday came a decade ago – to tout Vista, it seemed as if the software giant was playing right into the hands of Apple’s sly marketers.
IT’s love/hate relationship with Vista has spawned more memorable Microsoft ads, this time around Seinfeld was hired for a reported US$10 million to appear in a series of quirky commercials alongside Bill Gates touting the slogan “The future, delicious’.
The first ad featured Seinfeld helping Gates purchase a pair of Conquistadors at the local Shoe Circus store. You can view it on YouTube here.
The second ad, recently released on Microsoft's home page, features Seinfeld and Gates' misguided attempts to live a normal life among a normal family, which ends with them both being booted out of the home.
See our slideshow on the Techiest celebrity endorsements of all time, and tell us how the Seinfeld ad compares to tech plugs of the past.
Are the ads a waste of money, or will they help boost Vista adoption? Is Microsoft cut out for quirky, clever ads like Apple?
Tell us what you think...