Debate IT: Microsoft’s Seinfeld Vista ad

As Microsoft's second ad featuring Jerry Seinfeld debuts, will the campaign about nothing help sell Vista?

Word that Microsoft is reaching deep into its pockets to get Jerry Seinfeld to pair up with Bill Gates in a series of new commercials to sell the world on Windows Vista and counter Apple's ubiquitous Mac vs. PC ads is sure to generate lots of jokes, and we're not talking about the gags in the ads themselves. For starters, Jerry is double dipping in that he also pitches for tech company HP.

Word that Microsoft is reaching deep into its pockets to get Jerry Seinfeld to pair up with Bill Gates in a series of new commercials to sell the world on Windows Vista and counter Apple's ubiquitous Mac vs. PC ads is sure to generate lots of jokes, and we're not talking about the gags in ...

Apple’s “I’m a Mac, he’s a PC” commercials painted a picture of Windows-based PCs as outdated and out of touch. When Microsoft enlisted the help of Jerry Seinfeld - a comedian whose heyday came a decade ago – to tout Vista, it seemed as if the software giant was playing right into the hands of Apple’s sly marketers.

IT’s love/hate relationship with Vista has spawned more memorable Microsoft ads, this time around Seinfeld was hired for a reported US$10 million to appear in a series of quirky commercials alongside Bill Gates touting the slogan “The future, delicious’.

The first ad featured Seinfeld helping Gates purchase a pair of Conquistadors at the local Shoe Circus store. You can view it on YouTube here.

The second ad, recently released on Microsoft's home page, features Seinfeld and Gates' misguided attempts to live a normal life among a normal family, which ends with them both being booted out of the home.

The software giant’s bid to repair the market’s poor perception of the Vista operating system has seen some liken the campaign to rearranging the deck chairs on the Titanic as Seinfeld’s hit show.

While many have labeled the Vista OS a dog, we all know the proverb that predicts it may still have it’s day, but is the Jerry Seinfeld ad campaign going to help Microsoft?

See our slideshow on the Techiest celebrity endorsements of all time, and tell us how the Seinfeld ad compares to tech plugs of the past.

Are the ads a waste of money, or will they help boost Vista adoption? Is Microsoft cut out for quirky, clever ads like Apple?

Tell us what you think...
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