Dell to detail enterprise strategy

Dell Computer's relevance as a computer systems and IT service provider to the enterprise will be the focus of a series of product presentations and industry analyst meetings hosted here this week by the company.

The original build-to-order computer maker on Wednesday will unveil server and storage products and re-outline its enterprise hardware strategy, according to sources familiar with the plans of the Round Rock, Texas-based computer maker.

On Thursday, Dell's Spring analyst meeting begins, and experts such as Don Young, an industry analyst at UBS Warburg LLC in New York, said he expects Dell executives to be optimistic about "the company's strategic advantage and continued market share gains."

Ramping up its IT service capabilities is key to helping Dell gain and hold ground in the enterprise technology market, said Young. And although critical of Dell's progress so far in IT services, Young said Dell is likely planning acquisitions to help accelerate its IT services strategy.

"[Dell's] services strategy remains very hardware-centric, emphasizing remotely delivered product services rather than field-generated services, with Dell focusing on reselling other companies' excess capacity," said Young. "Acquisition strategy and partnerships are issues that will probably be discussed [at the analyst meetings], as services is a fast-growing segment."

An update on Dell's storage re-seller relationship with EMC will also be part of Dell's message this week as well as the company's plans to capitalize on a growing mid-range storage market, said Young.

"We anticipate [Dell] management will layout a more definitive road map as the company targets the multi-billion dollar mid-range storage opportunity," said Young.

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