Novell, long criticized by its users for ineffective marketing efforts, Friday announced that it has appointed its first chief marketing officer, a position important in re-establishing the company's place in system software.
Novell, which once was dominant in the network operating system market, appointed Debra Bergevine to the CMO slot, where she will oversee strategic direction, brand management, product marketing, marketing communications and other related activities.
Bergevine, who will report to Chris Stone, vice chairman of the beleaguered software maker, was most recently vice president of marketing for Foliage Software Systems Inc., a custom software development and systems integration services firm in Burlington, Mass.
In the past four years, Novell has had a long string of individuals with some of these responsibilities - John Slitz, senior vice president of marketing; Dave Shirk, senior vice president of product management; Steve Adams, senior vice president of corporate marketing; and, Darrin Richins, vice president of marketing.
None has succeeded in gaining the users' confidence in marketing Novell's products.