In a deal aimed at snagging more subscribers for RealNetworks' RealOne digital content subscription service, the media delivery company said Monday that it has signed a deal with Intel to have its RealOne Player distributed with Intel's newest PC motherboards.
The RealOne software is being distributed on CDs with the Intel motherboards, so that systems integrators can load RealOne directly onto their machines. The agreement means that consumers of computers equipped with the Intel boards can have the RealOne Player on their desktops as soon as they turn on their computer. RealNetworks hopes that this desktop distribution will drum up more subscribers for its subscription service, which launched under the RealOne banner last December.
RealOne already has half a million subscribers, who pay for content like sports, news and entertainment, the company said. RealOne also includes the MusicNet digital music subscription service. The Intel deal could potentially give the music service a leg-up on rival services because of its convenient desktop presence.
For Intel, the agreement allows the company to offer added value to resellers and will help promote broadband media, said Joel Christensen, marketing director for Intel's Desktop Platform Solutions Division.
RealNetworks and Intel have worked together in the past, collaborating on both video technology and distribution deals. The companies recently announced that the RealOne Player will be supported by Intel's mobile chipsets.