back online

Eighteen months after filing for bankruptcy protection and shutting its virtual doors, Inc. is relaunching its online-only furniture store this week under new management.

The new group, which purchased the domain name in October, is made up of former employees, including Carl Prindle, president of the new company. Prindle declined to say how much the group paid for the domain name.

Unlike its predecessor, which was backed by Andover, Mass.-based CMGI Inc., the new won't warehouse and sell its own products. Instead, Prindle said, the Waltham, Mass.-based company has partnered with brick-and-mortar furniture retailers Levitz Furniture Corp. and Seaman Furniture Co., both in Woodbury, N.Y., and will sell their inventories.

"We will receive a commission for all furniture sold through our site," Prindle said.

The former succumbed to the same problems as many of its dot-com brethren: lack of a viable business plan and interested investors.

Prindle said the goal of the revamped is to make furniture shopping more enjoyable for consumers and, ultimately, to offer them products from numerous retailers.

"We're planning to aggregate products from other retailers in addition to Levitz and Seaman," Prindle said. "And they'll be shipped within seven to 10 days."

Prindle said will take orders on its Web site and transfer them to its partners for delivery. In addition, he said, Levitz and Seaman will eventually have links to on their Web sites.

He said will offer consumers access to an online furniture magazine and allow consumers to design a room online, pulling in products offered by its partners.

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