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Acxiom Provides Microsoft with Links to New Business

  • 12 June, 2008 13:34

<p>Microsoft Australia is increasing its business in the SME (small-to-medium-sized enterprise) market through the use of an advanced customer information management solution from Acxiom (Nasdaq: ACXM).</p>
<p>Acxiom provides best practice customer information and data management services, along with B2B and B2C prospect data, to help organisations create a single view of their customers. By making better use of their data and prospect information, Acxiom’s customers have seen measurable improvements in acquisition, retention and cross-sell initiatives, and achieved a better return on their investment in their customer relationships.</p>
<p>“For a company like Microsoft, with such a broad range of customers and a diverse product portfolio, looking at products and purchasing patterns across different channels from the customer’s perspective will help to identify further business opportunity,” said Paul Turner, CEO, Acxiom Australia and New Zealand. “This insight not only helps to maximise the value of current customer relationships but also enables the organisation to gain knowledge, and identify prospects with a greater likelihood of buying.</p>
<p>“Acxiom’s solution has enabled Microsoft to maintain an accurate view of their customers across multiple systems, enhance the knowledge of their customers with non-product data and access a rich vein of prospect information.”</p>
<p>Acxiom and Microsoft presented a case study on the implementation at the Master Database Management Summit, held recently in Sydney.</p>
<p>“Discussions encompassed the value of organisational data as an asset, attempts to classify that data, and the importance of data governance,” said Richard Harris, Solution Consultant, Acxiom Australia. “While Acxiom was able to talk about the theoretical benefits of our customer information management solution, Ray Peer, the Manager of Microsoft Australia’s Data Management Organisation, outlined the business process undertaken and actual business benefits gained from streamlining Microsoft’s databases, linking existing customer information and then identifying new sales opportunities.”</p>
<p>In 2006 Microsoft partnered with Acxiom on a customer information management project to initially provide a single view of existing customers, then identify prospects in the SME market. Those prospect names are being added to the newly designed, customer-centric database.</p>
<p>“We needed to get to know our customers better and track our engagement with them more accurately,” said Peer. “To do so we had to increase the quality and completeness of our customer and partner data. Also, as the SME landscape changes more often than the larger enterprise market, keeping this data current was critical to ensuring effective campaign and sales execution.”</p>
<p>Acxiom designed, and continues to provide, a customer information management solution as a service for Microsoft. The solution is tailor-made to support Microsoft’s account data management process, and can adapt to changes in the internal and external business environment. It also enables Microsoft to ensure ongoing adherence to stringent industry data standards.</p>
<p>“The project has helped Microsoft to improve its sales performance while saving time in customer information management and reducing wastage in direct marketing campaigns,” said Harris.</p>
<p>At the core of the project is a customer data identification and integration process developed by Acxiom and Microsoft. The service provided by Acxiom helps Microsoft to control the quality of customer information being captured within its sales and marketing source systems by validating the entry data against Acxiom data, prior to system entry. The resulting data quality and information enrichment program includes:
· Single Customer View—enables Microsoft to link business records across the multiple data sources that delivers an integrated customer view;
· Market Segmentation—can identify specific customer groups for customer-centric target marketing;
· Market Analysis—provides a complete, current and accurate reflection of the Australian business landscape and Microsoft’s place within it;
· Data Quality Improvement—cleaning and de-duping existing Microsoft business customer and contact lists;
· Data Standardisation—while maintaining the validity and integrity of customer information, new data is matched against Acxiom’s own data for cleansing, de-duplication and verification. Differences in the core account attribute data are then updated within Microsoft’s CRM system.</p>
<p>“Although we at Microsoft could have built this solution ourselves, it made more sense for us to partner with Acxiom,” said Peer. “As the leaders in this field, Acxiom offers the required components of data, data services and the technical expertise to bring it all together as a single solution. Put simply, Acxiom makes our lives easier.”</p>
<p>About Acxiom Corporation</p>
<p>Acxiom Corporation (Nasdaq: ACXM) integrates data, services and technology to create and deliver customer and information management solutions for many of the largest, most respected companies in the world. The core components of Acxiom’s innovative solutions are Customer Data Integration (CDI) technology, data, database services, IT outsourcing, risk mitigation, consulting and analytics, and privacy leadership. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, with locations throughout the United States and Europe, and in Australia, China and Canada. For more information, visit</p>
<p>Acxiom Australia has offices in Sydney, Melbourne and Perth. Its Australian customers include major market leaders across a wide range of industries, such as technology, utilities, financial services and not-for-profit. For more information on Acxiom Australia please call (02) 9032 3100 or visit</p>
<p>Acxiom is a registered trademark of Acxiom Corporation.</p>
<p>About Microsoft</p>
<p>Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in software, services and solutions that help people and businesses realise their full potential.</p>
<p>DISCLAIMER: The information contained in this item was current as of the date of original publication, but may not still be current. Some of the information may have been "forward-looking" based upon then current expectations, forecasts, and assumptions that involved risks and uncertainties that could cause actual outcomes and results to differ materially. We disclaim any intention or obligation to update or revise this information (including any forward-looking information), whether as a result of new information, future events, or otherwise.</p>

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