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Vignette Video Drives Richer Web Experiences

  • 11 June, 2008 12:06

<p>SYDNEY, Australia — 11 June 2008 – Vignette (NASDAQ: VIGN), a worldwide leader in Web experience management and delivery, today announced new video products that help organisations deliver an immersive, video-centric Web experience. Vignette Video Services and the latest release of Vignette’s Rich Media Services allow organisations to streamline video management and make it a central part of their overall Web strategy. The new services are designed to increase viewer time spent on site, improve customer engagement and drive revenues using video as a significant source of site content.</p>
<p>Vignette Rich Media Services now includes a video module that integrates with Vignette Content Management, enabling organisations to manage the workflow and publishing of video and all other Web content from one interface. Vignette Video Services is a hosted video management solution that provides capabilities to upload, transcode and manage and deliver video. Both products leverage the same core video processing platform and include a media player that offers the ability to tag and share any segment of a video. The Flash-based player can be embedded on any site. Vignette is also working on future capabilities to provide Web publishers with a “heat map” that identifies the most watched parts of a video.</p>
<p>"Vignette Video Services delivers an easy to use interface that expands our content offerings and exposes our print and online brands to new consumers," said Tim Bradbury, president of American City Business Journals (ACBJ) New Media, the largest publisher of metropolitan business newspapers in the U.S. "We can now link relevant news items, company profiles and industry topics to any bizjournals.com video. Having the opportunity for our traditional news content to be automatically coupled with our growing array of video content provides an engaging experience for our users.”</p>
<p>These new products provide Vignette with a number of significant market differentiators including unique insight and analysis into user viewing patterns and video segment tagging and sharing. Video is now integrated into Vignette Content Management, allowing video assets to use the same authorisation and security model, share advanced metadata and participate in the same workflow and publishing model as other Web content. Additionally the videos can be delivered to any Web site via Vignette’s embedded Flash player, through a content delivery network or directly from Vignette Video servers.</p>
<p>According to a Yankee Group study, viewers watched about 2.5 hours of online video per month in 2007, a 56 percent increase from 2006. “Organisations are experimenting with and beginning to implement online video initiatives to expand their reach and appeal to customers,” said Sharon Ballard, senior analyst at Yankee Group. “Organisations that implement Vignette’s Video and Rich Media Services offering will be able to manage their content, including video, from a single consolidated interface. By leveraging Vignette’s expanded media and video offering, organisations will have the opportunity to create internal operational efficiencies as well as create a better customer experience.”</p>
<p>“Video is no longer a nice to have component to a Web site but a must have for organisations that want to increase traffic and connect with their constituents through engaging content,” said Dave Dutch, senior vice president of products and marketing at Vignette. “Vignette’s video products deliver these capabilities on top of a scalable and reliable enterprise-class Web experience platform.”</p>
<p>About Vignette
Vignette helps organisations improve the way they connect online with their key audiences by providing software for building great online experiences and managing the content that fuels those experiences. Vignette pioneered the Web Content Management space more than a decade ago, and today our customers include some of the world’s most prominent brands in virtually every industry. Vignette is headquartered in Austin, Texas with operations worldwide. Visit www.vignette.com.</p>
<p>FORWARD-LOOKING STATEMENTS
The statements contained in this press release that are not purely historical are forward-looking statements including statements regarding the Company’s expectations, beliefs, hopes, intentions or strategies regarding the future. Forward-looking statements include statements regarding Vignette’s products, future sales, market growth and competition. All forward-looking statements included in this press release are based upon information available to the Company as of the date hereof, and the Company assumes no obligation to update any such forward-looking statement. Actual results could differ materially from the Company’s current expectations. Factors that could cause or contribute to such differences include, but are not limited to, Future Losses, Limited Operating History, Fluctuation of Quarterly Revenues and Operating Results, Acquisition Integration, Competition, Dependence on a Small Number of Large Orders, Lengthy Sales Cycle and Product Implementation, Market Awareness of Our Product, Rapid Changes in Technology and New Products, and other factors and risks discussed in the Company’s reports filed from time to time with the Securities and Exchange Commission.</p>
<p>Vignette and the V Logo are trademarks or registered trademarks of Vignette Corp. in the United States and other countries. All other names are the trademarks or registered trademarks of their respective companies.</p>
<p>For more information:</p>
<p>Alex Merton-McCann
Max Australia
(02) 9954 3492
alex.mertonmccann@maxaustralia.com.au</p>

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