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Advanta Software wins 2008 National iAward – eLogistics application

  • 11 June, 2008 10:56

<p>The iAwards are presented by the Australian Information Industry Association (AIIA), the Australian Financial Review and the CSIRO ICT Centre, and recognise the best Australian information and communications technology (ICT) innovations each year.</p>
<p>The collaborative efforts of Advanta Software and its client Markitforce swept all before them in the eLogistics category of the national iAwards, which were created by the Australian Information Industry Association (AIIA) to recognise innovation in technology.</p>
<p>“It’s an exciting time for Australian innovation,” said AIIA’s Chief Executive Officer, Ian Birks. “Advanta Software and Markitforce are an outstanding example of innovation and this award acknowledges their contribution to the industry and Australia.”</p>
<p>The iAward winners were announced at a Gala Dinner in the Crown Casino, Melbourne on May 28. The judging panel comprised high-profile representatives from academia, government, associations, the private sector and media. The award will see the two organisations compete against innovators from the entire Asia-Pacific region in Indonesia later this year.</p>
<p>Advanta, together with its client, specialist 3PL provider Markitforce, were the joint winners of the NSW State iAward in the eLogistics category and competed in a second round of judging to secure the national title. In accepting the award, Robert Kery, Advanta Software’s managing director, said “Advanta was thrilled to receive the award especially as it gave recognition to the eLogistics area, which has been the major focus of Advanta’s R&amp;D for the past 5 years.”</p>
<p>Mr Kery also commended the dedicated team of managers who led the development and Advanta’s client, Markitforce who had partnered with Advanta in this project. “Markitforce are equally deserving of this win as they are truly pioneers who have demonstrated their willingness to invest in new technologies to enhance the services they offer their clients”, said Mr Kery.</p>
<p>The winning entry detailed the application of Advanta’s ATLAS eLogistics suite by Markitforce to manage the distribution of sales, merchandising, point-of-sale (POS) and promotional material for its clients who include blue chip companies like Kellogg’s, Colgate, Palmolive, Sony, Lion-Nathan and Subaru.</p>
<p>In choosing a system, Markitforce considered scalability and the capacity for handling the high volume / fast turn-around demands that characterise Point of Sale campaigns, where promotional material has to be shipped rapidly to multiple locations. Markitforce now offers its clients a Software-as-a-Service application it calls MarkitEzy which is powered by Advanta Software’s ATLAS eZorder technology.</p>
<p>“What was so special about the Advanta entry”, said Steve Nelson, sales director Advanta Software, “was the seamless integration between the many components comprising the end to end solution. We didn’t attempt to develop a specific ‘breakthrough’ technology; instead Advanta Software introduced innovations to the ATLAS package by integrating many emerging technologies which a provide genuine business advantage. While some of these functions exist in stand-alone products it is the seamless integration of these components in a single suite that makes ATLAS unique in the 3PL marketplace.”</p>
<p>Advanta’s entry cited several examples including the real-time visibility of stock movements from initial order to final delivery; a client services portal enabling the 3PL’s clients to view their own virtual website for ordering and the provision of RF scanning for pick and dispatch accuracy in the warehouses and finally a business intelligence suite for KPI reporting.</p>
<p>ATLAS is continually enhanced with additional modules and features added in response to customer needs. Recently Advanta has added pallet recording, real-time track and trace for proof of delivery, a business intelligence dashboard for the 3PL industry and SMS messaging for relaying shipping advice to clients.</p>
<p>Advanta was previously recognised for excellence in 3PL software by the Global Institute of Logistics (NY, USA) and in December last year won the prestigious Mercury Award from Logistics Magazine in Australia. However the iAward win is indeed special according to Robert Kery who said, “As an IT solutions provider to the Logistics market we span two disciplines. This recognition by the ICT industry is especially pleasing and we are grateful to the AIIA for organising these awards. The Australian ICT industry is indeed well placed with all the finalists showcasing excellent technologies that compete on the world stage”</p>
<p>About Advanta Software
Advanta Software is dedicated to the development, implementation &amp; support of leading Information Technology solutions for the Logistics, 3rd Party Logistics and fuel distribution marketplace.</p>
<p>By combining advanced functionally-rich software, the expertise of a team of skilled IT professionals and a proven project management and support methodology Advanta creates complete solutions that deliver value to its client organisations over many years.</p>
<p>Advanta’s solutions are built on the ATLAStm product suite, which is designed to manage all facets of distribution, freight management, warehouse management, contract warehousing, order processing, inventory and supply chain management, sales analysis and e-fulfilment. ATLAStm can be operated alone or integrated to an existing ERP system.</p>
<p>For more information please visit</p>
<p>About Markitforce
Markitforce is a 3rd Party Logistics Provider who specialises in the warehousing, packaging and distribution of sales, merchandising, point-of-sale and promotional material. Since it began operations in 2001, Markitforce has grown to become the leading provider in its field in Australia and is now expanding operations to New Zealand and south-east Asia.</p>
<p>Markitforce is an early adopter of technology, seeing it as a means to better service its clients and to win more business. The company’s strong commitment to process improvement and system developments have won it accreditation for the ISO9001 standard and quality accreditation from independent auditors SAI Global Assurance Services.</p>
<p>For more information please visit</p>
<p>About ATLAStm
ATLAStm is a comprehensive suite of over thirty software application modules designed to manage all facets of distribution, freight management, warehouse management, contract warehousing, order processing, inventory and supply chain management, sales analysis and e-fulfilment.</p>
<p>ATLAStm is modular, allowing users to implement what they need and add to it over time as more functionality is needed. All modules are integrated and work together in a consistent way. They can also be integrated with third party applications.</p>
<p>ATLAStm is made up from four application sets;
- Supply Chain Execution covering Warehouse Management, Paperless Warehousing , Scan Packing, Freight Management, 3PL Client Billing
- Supply Chain Management covering Distribution, Purchasing, Vendor Management, Distribution Resource Planning, and Financials
- eLogistics including Web ordering, Web enquiries, Track and Trace, Web portals, Document management, Business Intelligence and distribution
- Customer Relationship Management – including Contact Management, Email Management, and Opportunity Management</p>
<p>ATLAStm is highly configurable. It has been designed to meet the varied needs of a wide range of organisations using simple configuration options and modularity. Advanta also provides customisation for needs that cannot be satisfied by configuration.</p>
<p>For more information please contact John Whitty, Marketing Coordinator, Advanta Software – (02) 9888 4007 or visit</p>

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