Dark Blue Sea (ASX: DBS) has began its planned share buy-back, with a purchase of 139,000 shares.
The company had announced a desire to invest some of the $4 million revenue the company had in the bank as of the end of April this year, especially as the company was running debt-free.
But the board decided that the best domain name acquisition opportunity to invest in was DBS itself.
DBS plans to buy back a further 5.4 million shares over the coming weeks. This is the company's fifth share buy-back.
The company describes itself as an online advertising intermediary, or an "internet traffic" broker. It has developed and manages the pay-per-click advertising portal Pageseeker, among other interests.