Second Wikia Search version gets backing from former critics

Wales says Wikia Search's human element is his way of taking on the computerized search algorithms used by other Web crawlers

A slew of search companies have been formed over the years to be a "Google killer," no matter how they described themselves. But many of the start-up companies barely caused a ripple in the technology blogosphere.

However, when Jimmy Wales, the force behind Wikipedia, began talking about bringing to search the same concept that made his user-powered online encyclopedia successful the tech blogosphere took notice. A healthy online hype cycle built up around the project, called Wikia Search. The hype cycle, however, crashed just as quickly as it peaked when an alpha release of Wikia Search was released January and quickly panned by several top bloggers.

The project and Wales faced the online equivalent of a wallop, as critics ripped it for its poor search results and the lack of the human search element that Wales had been plugging. Wales had said the human element was his way of taking on the computerized search algorithms used by other Web crawlers. Prominent TechCrunch blogger Michael Arrington called the initial release " one of the biggest disappointments I've had the displeasure of reviewing."

This week, Wikia Search launched many new features - including the ability for users to edit results, add new results, delete results and rate results - to mostly positive reviews from technology bloggers. Since the alpha release, 20,000 registered users have made nearly 60,000 edits to search results and written almost 25,000 mini articles to be added to Wikia Search, the company said.

TechCrunch, a blog site that harshly criticized the initial version of Wikia Search, now says the search engine is "finally ready to play with." "Wales is relying on the community that grows up around Wikia Search to ban anyone trying to game the system," TechCrunch's Erick Schonfeld noted. "He is also relying on it to create the best search results."

Brad Linder, a blogger at DownLoad Squad, added that the new features may mean the site, which he initially called "disappointing," is now worth using. "Up until this week, Wikia Search was basically just like any other search engine," he said. "A computer scanned the Web for pages and decided which were the closest match to your search query. The only thing setting Wikia Search apart was the ability to create user profiles."

The new editing tools have the potential to help improve search results, he added.

"Wikia Search has a computer-created index of about 30 million sites," Linder noted. "But you can edit any page. You can also add comments, annotations, or 'spotlights,' which highlight the entire entry so that it looks a bit like a sponsored result you would get from Google. You never have to hit a 'next page' button. Just scroll to the bottom of your search results and Wikia Search will find a few more and lengthen your page. Since the search engine is not advertising-funded, there's no incentive to get you to click on additional pages.

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