MySpace/Facebook: which best serves the IT community?

Social networks can be powerful marketing platforms

The personal benefits of the social networks Facebook and MySpace are well-known, but which network best serves IT professionals looking to enhance their careers or businesses who drool over the vast new pool of potential customers?

According to Michael Greene, research analyst at JupiterResearch, social networks like Facebook and MySpace can be powerful marketing platforms. "MySpace has already become a must-use platform for entertainment marketers looking to connect with young and highly engaged audiences," he said. "And Facebook offers an array of options for marketers through its 'Pages' function and its applications platform." (For more information on Facebook, read "A newbie's guide to Facebook".)

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