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Advanta Software and Markitforce win NSW iAward in the e-Logistics category

  • 13 May, 2008 15:31

<p>SYDNEY – 13th of May 2008, Advanta Software, specialist software solutions provider to the Logistics, 3rd Party Logistics (3PL) and Fuel Distribution markets, together with its client Markitforce are the joint winners of the 2008 NSW State iAward in the e-Logistics category. The iAwards are held annually by the Australian Information Industry association (AIIA) to recognise outstanding innovations brought about by the use of information and communications technology and consist of a two stage judging process resulting in State and National winners.</p>
<p>The winning entry detailed the application of Advanta’s ATLAS e-logistics suite by specialist 3PL provider Markitforce. ATLAS comprises a suite of 33 integrated modules covering every aspect of supply chain management, supply chain execution, customer relationship management and e-Logistics. Markitforce implemented ATLAS’ e-Logistics modules to manage the distribution of sales, merchandising, point-of-sale and promotional material for its clients.</p>
<p>ATLAS e-Logistics allows Markitforce to offer its clients ‘Software-as-a-Service’ applications like MarkitEzy, an on-line portal that allows clients to order POS material online through a client-branded web catalogue. Markitforce understands the crucial role technology plays in meeting the needs of blue chip clients like Kellogg’s, Colgate, Palmolive, Sony, Lion-Nathan and Subaru. It chose Advanta’s ATLAS 3PL logistics suite because of its scalability and capacity for handling the high volume/fast turn-around demands that characterise Point of Sale campaigns, where promotional material has to be shipped rapidly to multiple locations.</p>
<p>Rather than develop ‘breakthrough’ technologies Advanta Software introduced innovations to the ATLAS package by integrating many emerging technologies which would provide its clients with genuine business advantages. These include client services web portals with client specific colour catalogues, electronic forms printing, RF scanning for warehouse picking, electronic manifests and a business intelligence portal to view real-time performance statistics.</p>
<p>“Winning the iAward in the new e-Logistics category is especially pleasing. It recognises the value of our long-standing focus on the logistics market segment and the role of partnering with innovative clients like Markitforce in the delivery of excellent logistics solutions,” commented Robert Kery, Advanta’s managing director.</p>
<p>About Advanta Software
Advanta Software is dedicated to the development, implementation &amp; support of leading Information Technology solutions for the Logistics, 3rd Party Logistics and fuel distribution marketplace.</p>
<p>By combining advanced functionally-rich software, the expertise of a team of skilled IT professionals and a proven project management and support methodology Advanta creates complete solutions that deliver value to its client organisations over many years.</p>
<p>Advanta’s solutions are built on the ATLAStm product suite, which is designed to manage all facets of distribution, freight management, warehouse management, contract warehousing, order processing, inventory and supply chain management, sales analysis and e-fulfilment. ATLAStm can be operated alone or integrated to an existing ERP system.</p>
<p>For more information please visit</p>
<p>About Markitforce
Markitforce is a 3rd Party Logistics Provider who specialises in the warehousing, packaging and distribution of sales, merchandising, point-of-sale and promotional material. Since it began operations in 2001, Markitforce has grown to become the leading provider in its field in Australia and is now expanding operations to New Zealand and south-east Asia.</p>
<p>Markitforce is an early adopter of technology, seeing it as a means to better service its clients and to win more business. The company’s strong commitment to process improvement and system developments have won it accreditation for the ISO9001 standard and quality accreditation from independent auditors SAI Global Assurance Services.</p>
<p>For more information please visit</p>
<p>About ATLAStm
ATLAStm is a comprehensive suite of over thirty software application modules designed to manage all facets of distribution, freight management, warehouse management, contract warehousing, order processing, inventory and supply chain management, sales analysis and e-fulfilment.</p>
<p>ATLAStm is modular, allowing users to implement what they need and add to it over time as more functionality is needed. All modules are integrated and work together in a consistent way. They can also be integrated with third party applications.</p>
<p>ATLAStm is made up from four application sets;
- Supply Chain Execution covering Warehouse Management, Paperless Warehousing , Scan Packing, Freight Management, 3PL (3rd Party Logistics) Client Billing
- Supply Chain Management covering Distribution, Purchasing, Vendor Management, Distribution Resource Planning, and Financials
- eLogistics including Web ordering, Web enquiries, Track and Trace, Web portals, Document management, Business Intelligence and distribution
- Customer Relationship Management – including Contact Management, Email Management, and Opportunity Management</p>
<p>ATLAStm is highly configurable. It has been designed to meet the varied needs of a wide range of organisations using simple configuration options and modularity. Advanta also provides customisation for needs that cannot be satisfied by configuration.</p>
<p>Media contact: John Whitty, Marketing &amp; Administration Coordinator, Advanta Software Pty Ltd, (02) 9888 4007,</p>

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