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Amethon’s Mobile Analytics Deployed in the United States

  • 06 March, 2008 15:26

<p>Sydney, 6 March 2008 – Amethon Solutions, an Australian company specialising in analytics solutions for the mobile communications industry, has secured its first deployment of its Mobile Analytics platform into the United States for go2 Media™; a leading provider of local, personalised mobile content in America.</p>
<p>Amethon’s Mobile Analytics solution will provide go2 Media with the capacity to analyse browser traffic on mobile internet sites, giving them the ability to understand how subscribers utilise sites, as well as providing them with the key metrics that their advertising partners require. Accurately tracking and analysing mobile traffic will allow go2 Media to plan for the needs of both its customers and advertisers.</p>
<p>“We are excited to be working with go2 Media as they are a pioneer in the competitive and challenging mobile communications environment. Amethon’s strong domain knowledge in the areas of web analytics and mobile services position us with a valuable solution for go2 Media and other mobile content publishers to achieve a greater understanding of both their users and advertisers needs,” said Michael Stone, chief executive officer, Amethon.</p>
<p>Mobile Analytics is the first web analytics solution specifically developed for mobile content publishers and wireless carriers. It provides all the standard web metrics including a number of mobile specific reports, such as handset brand and model, screen resolution and wireless carrier identification. Amethon has a number of commercial deployments of Mobile Analytics in Australia.</p>
<p>Michael Stone said that the first deployment of Amethon’s solutions within the United States is a significant milestone for the company.</p>
<p>“Our solution has redefined the landscape in this competitive and challenging telecommunications environment. The adoption of this technology within the robust U.S. market demonstrates the value that our technology offers organisations looking to derive valuable insight into the mobile browser activity of their customers.”</p>
<p>go2 Media will receive near real time analytics without adding latency or page ‘weight’ to the end-user’s browsing experience. Amethon’s Mobile Analytics uses a proprietary ‘wireline capture’ technology allowing go2 Media’s mobile web traffic to be analysed without the need for page tagging or log file analysis.</p>
<p>Dan C. Smith, vice president of Product and Operations for go2 Media said “Amethon’s development team worked closely with us and crafted its product to meet specific analytic needs. Amethon’s understanding of the complexity and challenges of tracking mobile internet browsing has positioned Mobile Analytics as a leading product and we are pleased to be working with them for our carrier, advertising and internal reporting needs.”</p>
<p>About Amethon</p>
<p>Amethon Solutions is a private Australian company specialising in mobile analytics solutions for the mobile communications industry, by providing state of the art solutions for Mobile Operators, Mobile Content Providers and Mobile Site Hosting companies.</p>
<p>Amethon’s innovative products and solutions enable mobile operators and content providers to leverage the value of mobile content in the evolving telecommunications industry through unprecedented ways of managing, monitoring, measuring and monetising mobile content traffic. Amethon's suite of products provides its customers mission critical tools for customer, content, service/application segmentation and data driven strategies essential for business growth in this continually evolving field.</p>
<p>Amethon received two industry awards last year:</p>
<p>· 2007 Red Herring Asia 100 Award</p>
<p>· 2007 Deloitte Technology Fast50 Australia Rising Star Award</p>
<p>About go2 Media™</p>
<p>go2 Media is a mobile media company that provides users valuable and compelling information fine-tuned for their mobile device. The company has longstanding relationships with carriers and advertisers; industry-leading deck placement, traffic and advertising-supported content; a network of localized, personal mobile correspondents; and multiple platforms for content delivery. go2 Media is headquartered in Boston, Mass. with offices in Santa Ana, Calif. For more information, visit</p>
<p>go2 and the family of terms carrying the "go2" prefix are registered and unregistered trademarks or service marks of go2 Media, Inc.</p>
<p>Media Contact Details
Issued on behalf of Amethon Solutions by Espresso Communications.</p>
<p>For more information, please contact:</p>
<p>Corrie McLeod, Espresso Communications</p>
<p>Phone (02) 9357 5544 or</p>

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