ERP system is the right blend for Internet winery

Written for Australian market

Internet-based winery, BackVintage Wines Australia has outgrown its accounting software and has begun implementing an Enterprise Resource Planning (ERP) solution.

The new system encompasses Point of Sale (PoS), Wine Equalisation Tax capabilities and a Customer Relationship Management (CRM) module.

While not a conventional winery with a vineyard, the company buys wine throughout Australia and New Zealand for blending, bottling and labelling under the BackVintage brand, to ensure they only produce premium wines.

BackVintage will now be able to purchase and manage stock across multiple locations and automate many of its business processes with the implementation of the ComOps BMS (Business Management System).

The company's managing director, Julian Todd, said the CRM module will also enable the sales team to record purchase history so that future marketing can be customer specific, targeting their individual tastes through one-to-one e-mail campaigns.

"BackVintage has experienced very rapid growth and we needed an ERP solution that can manage our business to enable and enhance our future growth," he said.

"ComOps BMS has been written for the Australian market and more specifically has many wine industry requirements that are already standard within the solution so its a great fit for our company."

- with Sandra Rossi

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