As mobile TV services expand over the next five years, ABI Research believes the total number of subscribers will grow to 462 million, driven in large part by the expansion of 3G networks, and flat-rate plans for mobile video.
The build-out of mobile video delivery networks and an increase in the amount of available content will also contribute to the market's growth.
"Mobile operators' sustained investment in video delivery will continue to be rewarded by subscribers' growing adoption rates, particularly as they upgrade to new video-capable handsets," said ABI's research director Mike Wolf.
"Consumers are being increasingly enticed by better experiences through more powerful and larger screens as well as by a widening array of subscription options".
ABI Research sees the Asia/Pacific region as the overall leader in the adoption of mobile video services. The number of subscribers to mobile video services in Asia/Pacific will grow from 24 million in 2007 to more than 260 million by 2012.
High levels of penetration will occur in both Japan and South Korea, each a leading market in mobile video services, while China and India will both contribute significantly to the overall total due to very large subscriber populations, even though the overall penetration of video services will remain much lower than in more technologically advanced countries, Wolf said.
Len Rust is publisher of The Rust Report