B2B provides real payback dollars

Australian companies are missing out on e-business payback periods of less than a year and five-year returns of up to 1000 per cent on B2B applications.

Local companies have not caught on to possibilities of business-to-business (B2B) applications via wireless technology, according to Deloitte Touche Tohmatsu.

While these deployments deliver real returns to companies in the US and Europe by increasing productivity, improving cash flow and strengthening customer satisfaction, Australian companies need to smarten up to the idea.

According to Deloitte's report Mobilising for Margin, while B2C applications of mobile and wireless technology proliferate in Australia, global companies are focusing on deploying B2B wireless solutions.

Deloitte management solutions partner Brian Gillespie said Australian companies are using wireless as an interactive marketing tool, and have not yet caught onto the real value in using wireless devices as a tool to improve performance and efficiency.

"While B2C wireless applications like SMS alerts and SMS polling have been popular in Australia, with some excellent results, the B2B applications haven't quite got onto the radar screen," Gillespie said.

"With Australian cities so geographically dispersed, local companies can reduce costs by simply putting wireless devices in the palms of regional sales forces, field engineers or on the shop floor to speed the transmission of information back to head office and eliminate time-consuming paper work."

Gillespie said Australian businesses need to get "smart" about wireless and start thinking about how it can be deployed in day-to-day operations to improve the bottom line.

The report found that foreign companies such as Sears, RAC, Volkswagen and other manufacturers that had deployed wireless solutions showed payback periods of less than one year, and were forecasting five-year returns of up to 1000 per cent.

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