While many countries are still considering the introduction of 3G, the industry has already developed 3¼G and beyond, with technologies such as high speed downlink packet access (HSDPA). Linking fixed and mobile together on IP Multimedia System (IMS) is another development, allowing for mobile TV and triple play models according to Research and Markets.
To try and stay ahead of developments in the fixed broadband market, the mobile industry is developing its own triple play models, where voice, data and video are bundled.
Consumer need for greater bandwidth will continue to push the evolution from 3G to 4G. Increasingly, users will require high data rates, similar to those on fixed networks, and they will want superior services -- good video and sound quality for example. More bandwidth would also allow for more sophistication in receiving and managing large quantities of information and improve personalisation services. Convergence with other network (enterprise, fixed) services will also come about through the high session data rates.
By 2015 the mobile content market could be worth well in excess of $US1 trillion, with voice comprising only a 10 per cent share of the market -- if the industry gets it right.
Len Rust is publisher of The Rust Report