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Nortel appoints Hatcher to grow local SMB business

  • 26 November, 2007 11:56

<p>Nortel has appointed former Emerson Network Power Australia channel manager Martin Hatcher as its new SMB sales leader for Australia and New Zealand.</p>
<p>Hatcher is tasked with growing Nortel’s small-to-medium business in the ANZ region, specifically through Nortel’s SMB-oriented voice and data solutions.</p>
<p>He will be working closely with Nortel’s channels and marketing manager Neville James to develop the company’s SMB-oriented nForce channel program and Commander franchises.</p>
<p>“The growing acceptance of the convergence of voice and data is bringing younger skills to our industry, equipped with a sound knowledge of networking and IP through their own day-to-day network management experience at home and school,” says Hatcher. “While this is a positive development for the future of the industry, we’re losing a wealth of experience and knowledge in traditional telephony skills. The challenge for us is to balance the two skill sets and continually improve on the customer experience of our solutions.”</p>
<p>“We welcome someone with Martin’s extensive industry experience, particularly as we move into a hyperconnected era where the number of networked small business devices is skyrocketing,” says Neville James, channels and marketing manager, Australia and New Zealand, Nortel. “With Martin’s appointment we’re continuing our investment in the SMB space and expect that investment will grow as we make inroads in this highly competitive market.”</p>
<p>In the next 12 months Hatcher will focus on bulking up Nortel’s SMB business in terms of support, training, and ease-of-sale for the channel.</p>
<p>“Nortel has a great product portfolio for this space. What we need now are committed resellers to grow with Nortel in the SMB space,” says Hatcher.</p>
<p>Earlier this year Nortel announced that LAN Systems would become its national distributor for new SMB products, and the nForce program is one of the derivatives of that agreement.</p>
<p>Hatcher joins Nortel with more than a decade’s experience with Alcatel in various channel management and strategy roles. His last role was as national channel manager for business-critical continuity specialist Emerson Network Power Australia, in which he successfully matured the company’s channel programs.</p>
<p>A qualified electrical engineer, Hatcher holds a Bachelor of Commerce Degree.</p>

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